The new price list is more than just an update — it’s the visible result of an extensive project. What prompted you to fundamentally revise the existing pricing concept?
Tobias Szabo: Our previous pricing concept evolved over many years and was continuously expanded. As a result, the pricing structure became increasingly complex — both in terms of application and administration. At the same time, market conditions have changed: Competition has intensified, and our customers’ expectations have also risen.
That’s why we fundamentally reviewed and realigned our pricing logic. Our goal was to create a pricing structure that is simpler, more transparent, and economically viable. This evolution is now evident in the new price list—it offers our customers better guidance and lays the foundation for consistent pricing over the long term.
The new price list brings numerous changes — from more attractive list prices to a new discount structure. Which improvements will be particularly noticeable for customers and the sales team?
Tobias Szabo: With the new price list, our customers benefit from more attractive and competitive list prices, as well as a clearly structured discount system with integrated volume discounts. This makes price advantages easier to understand and the terms more transparent.
Another important point is the improved navigation within the price list. Thanks to a clearer structure, supplementary product images, and informative product descriptions, customers can find the right information and products more quickly.
The new concept also offers clear advantages for our sales team: A standardized pricing structure simplifies the process of preparing quotes, reduces the need for follow-up inquiries, and enables us to provide even more targeted advice to our customers. With the new price list, we are thus creating a modern and sustainable foundation that combines transparency, efficiency, and a partnership-based collaboration with our customers.
As the new Head of National Sales, you bring a fresh perspective to our company. What is your impression of the new pricing concept—especially from our customers’ perspective?
Stefan Schlößer: I’ve examined the pricing concept with a particular focus on the customer’s perspective. What stands out as particularly positive is that the new price list offers significantly more guidance. Prices and services are clearly structured and presented in a transparent manner. This creates a reliable foundation for consultations and helps our customers make informed decisions — even when comparing our offerings to those of competitors.
Prices are often a central part of customer discussions. How can a transparent and understandable pricing structure help build trust and provide clarity?
Stefan Schlößer: An understandable pricing structure fosters security and trust. When customers can understand prices and services, it leads to transparent, collaborative discussions on an equal footing. The new discount structure also establishes a clear foundation for a long-term partnership by better accommodating different requirements and volumes. This allows us to provide our customers with greater predictability and strengthens the foundation for a successful collaboration that extends beyond individual projects.
This project is the result of many months of work and collaboration across various departments. What makes you personally most proud when you look at the outcome?
Tobias Szabo: I’m particularly proud of the dedication and collaboration that went into implementing this project over many months. Fundamentally overhauling a pricing structure that has evolved over the years is a challenging task that can only be successfully accomplished through cross-departmental collaboration.
Every department played its part in transforming a complex starting point into a modern, transparent, and future-proof pricing concept—from the strategic direction of the pricing logic to the customer-focused design and communication of the new price list.
The result is a collective achievement of which we, as a team, can be proud — and one that offers real added value to both our customers and our sales team.
With the new pricing concept, we’re laying a new foundation for collaboration with our customers. What is your most important message to our customers as the new price list takes effect?
Stefan Schlößer: Our goal is to make our collaboration with our customers as simple, transparent, and reliable as possible. The new price list is an important step in this direction because it provides greater clarity and guidance. At the same time, our core commitment remains unchanged: We want to work with our customers as partners and find the right solution together.